• Watch a Busy Mumbai
    Come Together to Redefine Life

  • Watch a Busy Mumbai
    Come Together to Redefine Life

  • Watch a Busy Mumbai
    Come Together to Redefine Life

  • Watch a Busy Mumbai
    Come Together to Redefine Life

Background
The Lifeline Of Mumbai Inspires Us

Be Bemisaal, Be Saavdhan, Be Caring, Be Focused, Be Original, Be Samajhdaar, Be Believing, Be Khush, Be Active, Be Truthful, Be A Hero, Be Determined, Be Shaandaar,  Be Positive, Be Helpful, Be Skillful, Be Nice, Be Imaginative, Be Awesome, Be Loving, Be Faithful, Be , Be Yaaron Ka Yaar, Be ZindaDil & above all…. BEZINDA!!

The essence of the Be Zinda Project is to engage with a perpetually busy Mumbai city, through various interactive platforms and get the citizens to be stimulated towards making a felt change and participate for finding the real essence of life. The Be Zinda movement is an effort to make Mumbaikars value their lives and ‘Be’ so much more.. .To Be Happy, Be Hopeful, Be Samajhdaar, Be Alive, Be Zindadil and most importantly to ‘BeAlive’ and ‘Be Zinda’!

Background

Phase – I

When Mumbai City Took a One Minute Break

The first phase of the campaign called for the largest city Mumbai Mannequin Challenge, wherein Mumbaikars were challenged to pause for a minute defying the city’s perpetual rush, with the core communication of ‘Ek Minute Break Toh Banta Hai Mumbai’.

The participants were asked to ponder in that one minute and think, on how they would want to bring more value to their busy lives.

Phase – II

Capturing The City’s Energy

The second phase captures inspiring stories of people living in our city, stories that define ‘The Spirit of Mumbai’, stories of people who have triumphed against all odds in their lives and come up as winners.

The campaign is devised to commend the work of these silent crusaders. Through various media communications, citizens from the city will be encouraged to send the story and a picture of their inspirational fellow Mumbaikar, to myinspiration@bezinda.in. Shortlisted stories will be shot by famous fashion photographer Vickram Singh Bawa and will feature in the BeZinda Book, specially curated by him.

Background

An Initiative By

Supported By

Associate Partners

Strategic Partners

IdeaHive Media Pvt. Ltd.

IdeaHive is a ‘Cause Driven Campaign Management’ agency. A start-up, IdeaHive is a new age entrepreneurial firm and was created with a vision of building initiatives that enable a better community around us. IdeaHive’s key focus is to best utilize integrated marketing and consumer engagement mediums to create awareness, facilitate behavioural changes and give voice to pertinent issues that affect our society. IdeaHive’s other projects include a citizens movement for water conservation called the Paani Ka Teeka project. Early this year, the team was also closely involved as a Strategic Partner in the first ever Human Rights in Childbirth India Conference.The team is also at an early stage of development on an Oral Cancer project, a project for Artisans and a Tribal Empowerment Project. IdeaHive’s efforts are aimed to bring transformation at grassroots across the nation through industry and government partnerships…. all backed by a strong ideology of catalysing a sincere change in our society and the country at large!

Background

For enquiries & partnerships mail

dilip@ideahive.in

About Vickram Singh Bawa

Vickram Singh Bawa is a renowned fashion photographer, film director and an ace photo artist based in Mumbai. Apart from bringing 3D photography to India, way back in 1998, he created the first ever 3D covers for magazines like Elle and others in India. Vickram’s editorial work has appeared in editions of more than 300 covers to date. He has also worked with a client portfolio exceeding 500, the likes of BBC Worldwide Media, Hello, CEAT, Coca Cola, Channel V, Dove, Falguni & Shane Peacock, Godrej, ITC, L’Oreal, MTV, Reebok, Skoda India Auto Ltd., Sony Electronics and TBZ. He is one of the first proponents in the industry to promote photography as an art form and has his work featured with artists like Brinda Miller, Bruta, Pareish Maitey, Arzaan Khambatta, Akbar Padamsee, and many more, apart from several solo shows. He is the winner of more than 25 international awards, including the most influential people in photography in India for 4 years by Asian Photography. He is the first Indian to be nominated at the 2014 L JIFFF, the International Fashion Films Festival, LA, USA.